The Legend of the Chevy Nova That Wouldnt Go

If youve ever taken a class in marketing, chances are youve heard how Chevrolet had problems selling the Chevy Nova automobile in Latin America. Since no va means it doesnt go in Spanish, the oft-repeated story goes, Latin American car buyers shunned the car, forcing Chevrolet to embarrassingly pull the car out of the market. But the Problem With the Story Is... Chevrolets woes are often cited as an example of how good intentions can go wrong when it comes to translation. There are literally thousands of references to the incident on the Internet, and the Nova example has been mentioned in textbooks and often comes up during presentations on cultural differences and advertising. But theres one major problem with the story: It never happened. As a matter of fact, Chevrolet did reasonably well with the Nova in Latin America, even exceeding its sales projections in Venezuela. The story of the Chevy Nova is a classic example of an urban legend, a story that is told and retold so often that it is believed to be true even though it isnt. Like most other urban legends, there is some element of truth in the story (no va indeed means it doesnt go), enough truth to keep the story alive. Like many urban legends, the story has the appeal of showing how the high and mighty can be humiliated by stupid mistakes. Even if you couldnt confirm or reject the story by looking into history, you might notice some problems with it if you understand Spanish. For starters, nova and no va dont sound alike and are unlikely to be confused, just as carpet and car pet are unlikely to be confused in English. Additionally, no va would be an awkward way in Spanish to describe a nonfunctioning car (no funciona, among others, would do better). Additionally, as in English, nova, when used in a brand name, can convey a sense of newness. Theres even a Mexican gasoline that goes by that brand name, so it seems unlikely such a name alone could doom a car. Other Spanish Mistranslation Legends GM, of course, isnt the only company to be cited as making advertising blunders in the Spanish language. But upon closer examination, many of these tales of mistranslation prove to be as unlikely  as the one involving GM. Here are some of those stories. The Tale  of the Vulgar Pen Story: Parker Pen intended to use the slogan it wont stain your pocket and embarrass you, to emphasize how its pens wouldnt leak, translating it as no mancharà ¡ tu bolsillo, ni te embarazarà ¡. But embarazar  means to be pregnant rather than to embarrass. So the slogan was understood as it wont stain your pocket and get you pregnant. Comment: Anyone who learns much about Spanish learns quickly about such common mistakes as confusing embarazada (pregnant) for embarrassed. For a professional to make this translating mistake seems highly unlikely. Wrong Kind of Milk Story: A Spanish version of the Got Milk? campaign used  ¿Tienes leche?, which can be understood as Are you lactating? Comment: This might have happened, but no verification has been found. Many such promotional campaigns are locally run, making it more likely this understandable mistake could have been made. Wrong Kind of Loose Story: Coors translated the slogan turn it loose in a beer ad in such a way that it was understood as slang for suffer from diarrhea. Comment: Reports differ on whether Coors used the phrase suà ©ltalo con Coors (literally, let it go loose with Coors) or suà ©ltate con Coors (literally, set yourself free with Coors). The fact that accounts dont agree with each other make it seem unlikely that the mistake actually happened. No-Coffee Coffee Story: Nestlà © was unable to sell Nescafà © instant coffee in Latin America because the name is understood as No es cafà © or It isnt coffee. Comment: Unlike most of the other accounts, this story is demonstrably false. Nestlà © not only sells instant coffee under that name in Spain and Latin America, but it also operates coffee shops with that name. Also, while consonants are often softened in Spanish, vowels are usually distinct, so nes is unlikely to be confused for no es. Misplaced Affection Story: A slogan for Frank Perdue chicken, it takes a strong man to make a tender chicken, was translated as the equivalent of it takes a sexually aroused man to make a chicken affectionate. Comment: Like tender, tierno can mean either soft or affectionate. The accounts differ on the phrase used to translate a strong man. One account uses the phrase un tipo duro (literally, a hard chap), which seems extremely unlikely.

How the Internet Changed Business - 1835 Words

How the Internet has Changed Small Business Forever Ten years ago, the Internet as we know it hit screens. It was 1995 when Explorer and Netscape emerged as the leading browsers for Internet users. Of course, a lot has changed since the days when it took several minutes to load one Web page. Today, URLs are as common as phone numbers for most businesses. During the last decade, we ve been to the top of the worldÂâ€"during the dot-com boom of the late 1990sÂâ€"and back down again, when it all fell apart a few years later. But with the bad came the good: The Web forever changed the business world. The following small-business owners are shining examples of how Web-based technologies can be a businessperson s best friend. 1. E-mail†¦show more content†¦Now I have to go deep in it. I used to think if a someone called and asked for two or three of an item, it was good, says Barnard. Now I get calls for 40 or 100 of something. We recently sold fake waffles and toast to Tiffany Co.Ââ€"thousands of pieces. They never would have found me if it wasn t for that Google search. 3. eBay Because it introduced us to online auction sites where we can now buy and sell for our small businesses Like many small-business owners, Tom Howle s first headquarters was in his garage. Howle, who sells and services sound and music equipment such as wireless microphones and speaker stands to churches and consumers, opened the doors to his retail store in 1998, two years after he launched his business. Two years after that, he opened virtual doors on the auction site eBay. Instantly, he cast a wider net. Howle pays a seller fee of about $15 a month plus 13 cents per item for his eBay storefront, where he has 60 to 70 items listed at any time. Last year, about 20 percent of his sales at Sound Services ( http://www.tomssound.com ) in Birmingham, Ala., came directly from auctions. He grossed $570,000, and eBay sales comprised $103,000 of that number. There are pluses and minuses, he says. For one thing, eBay margins are lower because of competition. But, as he points out, he s able to unload things that might never sell in his retail store. This means he can be more flexible with trade-ins, expanding hisShow MoreRelatedHow Has Internet Technology Changed Business Models?1584 Words   |  7 PagesFinal Paper Kai Niu International American University BUS 530: Management Information Systems 04/30/2017 How has Internet technology changed business models? When people recall their lives 20 years ago, almost everyone will be amazed on how the lives changed by the development of Internet technology. I remembered clearly that I have to go to box office to buy a train ticket then, I bought almost everything at the local stores and I obtained most news information and knowledge through books andRead MoreHow Internet Has Changed Communication And Business Services1978 Words   |  8 Pages Introduction The rapid growth of Web has completely changed communication and business services in such a way accuracy, speed, and availability of network-delivered content have become completely in danger. Internet is expanding every moment that creates a significant delay making the delivery of any content becomes extremely difficult. To deal with this problem, proxy servers, also called Web cache, has been deployed in the internet by providing shared cache location for multiple clients to treatRead MoreThe Internet Benefits The Human Race993 Words   |  4 PagesThe internet is the one of the greatest things ever invented. The internet has unlimited amounts of information, no matter what topic, there is an answer for it. The internet benefits the human race because there is no limit to how much we can learn. It can also be used to help in our daily schedule. For instance, if someone is fixing their car and they don t know how to fix it, they can go on the internet and find out how to fix it. The internet has changed the way we view the world. It has changedRead MoreThe Impact of Technology on Business Essay1069 Words   |  5 PagesThe computer has introduced the world to the internet. The internet has brought us into a new age of development. Through computer technology and internet development, business are rapidly developing and at the same speed changing. The introduction of computers has given business an interesting upper hand by supplying companies with endlessly amounts of information. The Computer age, also known as, the Information age developed an environment of free flowing information. Between theRead MoreThe Internet: Changing The Way We Communicate Essay1018 Words   |  5 PagesThe internet has changed the way we communicate The internet is the easier way for people to communicate with each other. It has made the world smaller by bringing people together everywhere and any time. This invention has important tools for people to contact and it has changed their way of communication in today busy world. In fact people are becoming totally dependent on the internet as a way of communication in their daily life, business and work. The limitation of old communication toolsRead MoreAdvantages and Disadvantages of Technology1370 Words   |  6 PagesTechnology has changed modern society drastically, both positively and negatively. Technology has influenced every aspect of our life, making it simpler but not necessarily better. Albert Einstein was concerned about the advancement of technology. I fear the day that technology will surpass our human interaction.1 Undoubtedly, what has changed the most are communication, the spread of information, and how business is practiced. Consequently, practically everyone kno ws how to use a computer, connectRead MoreThe Influence of the Internet on Modern Society.1490 Words   |  6 PagesThe influence of the internet on modern society. CSC 1015 By Ryan Foreman 091811594 Introduction This essay focuses on the impact that the interent has had on modern society. I will give a brief history of the internet, talking about its origins and the key developments that have occured up until now. Then look at how the internet has changed society so far, including how it has changed social interactions, e-commerce and jobs. Also discussing the advantages and disadvatages of the interent andRead MoreThe Effects Of Internet On Today s Youth1701 Words   |  7 Pagesthan the Internet. The Internet, a mechanism for information dissemination and a place for interaction between individuals and their computers without regard for geographic location, has opened and closed doors to opportunity. Some consider the Internet to be the greatest innovation of our generation, some not so much. The best way to analyze the effects the Internet has had, is to look at the effects it has had on different aspects in this country. Take a look at the effects the internet has hadRead MoreHow World Has Changed Past 40 Years Essay example983 Words   |  4 PagesMarc Hamilton Management Practices 17 October 2012 FNA The world has changed in many ways over the past years, and it will continue to change in the future. For the last forty years, the world has suffered several changes both good and bad and it makes individuals have what they have today. However, despite of people arguments, the world has changed for the better. It is because of the science, technology, and the internet, and those factors are plays very important roles of today’s world changesRead MoreThe Impact of Internet on Our Society1747 Words   |  7 PagesThe Impact of Internet on Our Society Wong Yiu Cheung The emergence of the Internet allows people in all over the world to share the information by connecting computers together. Its development has reached to carry the large numbers of data that we have not imagined before. It also brings impact on the real life by creating brand new tools, platforms, and attempts to satisfy people’s wants only when they are holding a device that can access to the Internet. The impacts are both positive and

The Factors Affecting Insomia Free Essays

Surveys in industrialized western countries found that in any one year, about one-third of the adult population say they have some degree of Insomnia. 34 doctors said that about 12% of their patients complain of sleep disturbance (Lack and Thorn 1991). They also sound that 33% of adults reported difficulty sleeping, and 11% said they has problems sleeping at least frequently. We will write a custom essay sample on The Factors Affecting Insomia or any similar topic only for you Order Now Other research indicates that 75% of people with chronic insomnia who seek treatment at clinics or are poor sleepers blame the sleep problems on stressful life events ( Kales, 1984). Even though the information from Kales seems like a high estimate, it appears likely that chronic insomnia often develops from emotionally transient or short-term insomnia. Insomnia can be looked at as total lack of sleep but others say it†s a sleep disorder. Allen (1991) believes that insomnia is not a disorder but a symptom or a group of symptoms. Insomnia is the inability to fall asleep, frequently and prolonged gross physical or psychological pathology. This is said to be one of the most common sleep disturbances. Insomnia is the opposite form of sleep disturbance and it may be an associated with a variety of pathological conditions. There are different kinds of insomnia: 1) Transient insomnia which is a sleep complaint that has been present for only a few nights, 2) Short-term insomnia a condition that last for six or eight weeks; and 3) Chronic insomnia which are symptoms that have been occurring for years. (Mant Bearpark, 1990) Some drugs and behaviors can result in or worsen sleep problems, such as drinking caffeine-containing beverages, smoking and alcohol intake before going to bed. Varying bedtimes from night to night and changing work shifts are other lifestyle factors that can undermine sleep quality (Searle, 1998). Environmental factors such as noise from passing traffic, airplanes, neighbors stereo blasting aloud, too much light in a room and extreme temperature can disturb sleep. This disorder or just lack of sleep can be look at as some sort of Insomnia. Insomnia often present as one or more of the following: difficulty in getting to sleep, general sleep disturbance, and early morning awakening. Sleep in this case may not be shortened, but disrupted. However, if this becomes severe such disruption causes excessive daytime sleepiness (Horne, 1988). Coats and Thoresen (1984) designed a study to find out whether daytime thoughts and behavior are associated with good and poor sleep. The subjects in the study were two teachers with heavy daytime stress and insomnia. The goal of the study was to determine whether day or night sleeping brings about more cases of insomnia. They found a correlation between the amount of the subject†s actual sleep and mood the next day. This consisted of recordings for the subjects sleeping at nights, including individuals who to paid close attention to the subject†s teaching during that time, and a breakdown of subject†s thoughts and feelings as recorded on the tapes. In the results, the researchers found a connection between the daily actions (mood, stress-related behaviors and negative statements) and actual sleep relating to the complaint of lack of sleep (Coates Thorensen, 1984). Behavioral assessments can be a good way of treating insomniacs has shown in the previous study. Friedman, Bootzin, Hazelwood, and Tsao (1992) conducted a study to observe whether behavioral treatments can work for older adults with insomnia. The age group of these participants ranged from 46 to 76. They included experimental conditions for support and sleep hygiene, stimulus control and a control group. The results of the study reveal that all groups were capable of improving assessed awakenings, naptime, and a feeling of euphoria after waking up. The subjects at week 3 felt less depressed and slept better. Even after a 2year follow up, researchers also found that the stimulus control subjects kept on using the treatment and had a good sleep habit and sleep quality. Therefore, the researchers concluded that behavioral treatments would be effective in improving sleep among older adults with insomnia. Other considerations of treatment such as drug treatment, physical exercise, sleep environment and diet. In drug treatment, drugs that enhance sensory flow and activation (antidepressants and Ritalin) are only good for short-term use ( Baekenland , 1970). Physical exercise can help to increase sensory flow and activation for the efficient onset and maintenance of sleep. A good sleep environment such as going to bed with the television, radio, fan or light is often helpful because it can enhance sensory flow and accompany anxiety that comes with lack of sleep. In diet, a high protein (fat) low carbohydrate diet would benefit sleep because it helps to keep blood sugar falling to the low levels that trigger adrenegic alerting reactions. It also increases NE, an excitatory neurotransmitter in the brain and depresses brain seratonin an inhibitory neurotransmitter ( Schildkruat, 1967). How to cite The Factors Affecting Insomia, Essay examples

Reality factor of the story Essay Example For Students

Reality factor of the story Essay After the 24th chapter Ian McEwan added two appendices. Imitating the style and structure of a scientific paper the first appendix explains the science behind Parrys condition. This hoax scientific paper was accepted by a number of critics including an eminent psychiatrist. This commentary is supposed to show the reasons for the acceptance of this paper. Furthermore I am going to explain why the author had to add to add this appendix after his farytale ending in chapter 24. In order to imitate the style of a scientific paper Ian McEwan uses a highly scientific language. Therefore his he uses a lot of technical terms like nosological entity and associated pathologies of love. He totally changes his use of language into a scientific way. He avoids originality and personality which leads to a highly objective voice. He totally eradicates names out of his paper. Jed Parrys name is changed into P like Joes name is changed into R. Furthermore his paper rarely includes speculations which is specific for a scientific paper. In addition to that he supports every statement with at least one reference. Every single rhetorical objective is used in order to imitate the scientific style of papers like this. His choice of the rhetorical objectives in this manner is quite wise because all of them are typical for the scientific use of language. In addition to his scientific use of language the author exclusively deals with the science behind Jed Parrys condition. Only the necessary points of the plot are included in his paper but he includes important details which were not included in the story. His paper starts with an explanation about the Cleraumbaults syndrome. He continues like a scientist with describing the origin of the disease and its name (form of de Perambulators syndrome is described in a man whose religious are central to his delusions.). Describing a the woman who felt in love with King George V he gives an example for the syndrome. In addition to that he follows the scientific way of finding an answer or conclusion. After a clear description of the case he comes via a discussion to a conclusion which is based on evidence which was found during the discussion. Furthermore his conclusion is structured like a medical diagnosis. Therefore he names Parrys disease and its symptoms and explains that he has to go into the psychopathology. Ian McEwan eradicates everything which is not part of his scientific interest. This creates a style which is boring to most of the people and common for scientific papers. Furthermore Ian McEwan imitates the structure of a scientific paper by arguing in the scientific way from the general to the specific. Starting with a general explanation about the syndrome Ian McEwan zooms in until he finishes his paper with a specific description of Jed Parrys disease. His reasoning happens in a scientific way. Every step forward to his conclusion has reasons and evidence (In case there are real evidences in psychology). In addition to that the order of Introduction, Case History, Discussion, Conclusion and References is a common structure for scientific papers. Ian McEwan followed the common structure of a scientific paper in order to achieve a good imitation of the style of real papers like that. By using a scientific language, a scientific structure and by dealing only with scientific content Ian McEwan achieves his goal of imitating a scientific way of writing quite good. It is understandable that a lot people accepted this paper as non-fictional. Especially the pseudo-scientific structure and his objective voice pushed me to the same opinion like everybody else.  At the first sight Appendix one might appear quite useless after the farytale ending in chapter 24. But of course there are a lot of good reasons and important functions for this appendix. With appendix one the author shows that the story of Jed Parry, Joe and Clarissa is not finished with the farytale ending in chapter 24. This increases reality factor of the story. .u38843465fca71cf45546912f79f5187d , .u38843465fca71cf45546912f79f5187d .postImageUrl , .u38843465fca71cf45546912f79f5187d .centered-text-area { min-height: 80px; position: relative; } .u38843465fca71cf45546912f79f5187d , .u38843465fca71cf45546912f79f5187d:hover , .u38843465fca71cf45546912f79f5187d:visited , .u38843465fca71cf45546912f79f5187d:active { border:0!important; } .u38843465fca71cf45546912f79f5187d .clearfix:after { content: ""; display: table; clear: both; } .u38843465fca71cf45546912f79f5187d { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u38843465fca71cf45546912f79f5187d:active , .u38843465fca71cf45546912f79f5187d:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u38843465fca71cf45546912f79f5187d .centered-text-area { width: 100%; position: relative ; } .u38843465fca71cf45546912f79f5187d .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u38843465fca71cf45546912f79f5187d .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u38843465fca71cf45546912f79f5187d .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u38843465fca71cf45546912f79f5187d:hover .ctaButton { background-color: #34495E!important; } .u38843465fca71cf45546912f79f5187d .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u38843465fca71cf45546912f79f5187d .u38843465fca71cf45546912f79f5187d-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u38843465fca71cf45546912f79f5187d:after { content: ""; display: block; clear: both; } READ: Class-ridden society EssayBut the main function of appendix one is to sum up the whole thesis which Ian McEwan tries to convey with his novel. This highlights and makes his thesis understandable to everybody. Furthermore the report explains in scientific language that love and madness are quite close together. Furthermore it describes that it is the same feeling which can lead to a marriage as good as into the psychopathology. In addition to that it tries to draw the line between the both. Finally this satisfying conclusion allows the reader to create a better opinion about Jed Parry, which was impossible when his victim was narrating. There are quite a lot of functions fo r this appendix. Especially for the thesis which is emphasized by appendix one this scientific report is quite important.