The Legend of the Chevy Nova That Wouldnt Go

If youve ever taken a class in marketing, chances are youve heard how Chevrolet had problems selling the Chevy Nova automobile in Latin America. Since no va means it doesnt go in Spanish, the oft-repeated story goes, Latin American car buyers shunned the car, forcing Chevrolet to embarrassingly pull the car out of the market. But the Problem With the Story Is... Chevrolets woes are often cited as an example of how good intentions can go wrong when it comes to translation. There are literally thousands of references to the incident on the Internet, and the Nova example has been mentioned in textbooks and often comes up during presentations on cultural differences and advertising. But theres one major problem with the story: It never happened. As a matter of fact, Chevrolet did reasonably well with the Nova in Latin America, even exceeding its sales projections in Venezuela. The story of the Chevy Nova is a classic example of an urban legend, a story that is told and retold so often that it is believed to be true even though it isnt. Like most other urban legends, there is some element of truth in the story (no va indeed means it doesnt go), enough truth to keep the story alive. Like many urban legends, the story has the appeal of showing how the high and mighty can be humiliated by stupid mistakes. Even if you couldnt confirm or reject the story by looking into history, you might notice some problems with it if you understand Spanish. For starters, nova and no va dont sound alike and are unlikely to be confused, just as carpet and car pet are unlikely to be confused in English. Additionally, no va would be an awkward way in Spanish to describe a nonfunctioning car (no funciona, among others, would do better). Additionally, as in English, nova, when used in a brand name, can convey a sense of newness. Theres even a Mexican gasoline that goes by that brand name, so it seems unlikely such a name alone could doom a car. Other Spanish Mistranslation Legends GM, of course, isnt the only company to be cited as making advertising blunders in the Spanish language. But upon closer examination, many of these tales of mistranslation prove to be as unlikely  as the one involving GM. Here are some of those stories. The Tale  of the Vulgar Pen Story: Parker Pen intended to use the slogan it wont stain your pocket and embarrass you, to emphasize how its pens wouldnt leak, translating it as no mancharà ¡ tu bolsillo, ni te embarazarà ¡. But embarazar  means to be pregnant rather than to embarrass. So the slogan was understood as it wont stain your pocket and get you pregnant. Comment: Anyone who learns much about Spanish learns quickly about such common mistakes as confusing embarazada (pregnant) for embarrassed. For a professional to make this translating mistake seems highly unlikely. Wrong Kind of Milk Story: A Spanish version of the Got Milk? campaign used  ¿Tienes leche?, which can be understood as Are you lactating? Comment: This might have happened, but no verification has been found. Many such promotional campaigns are locally run, making it more likely this understandable mistake could have been made. Wrong Kind of Loose Story: Coors translated the slogan turn it loose in a beer ad in such a way that it was understood as slang for suffer from diarrhea. Comment: Reports differ on whether Coors used the phrase suà ©ltalo con Coors (literally, let it go loose with Coors) or suà ©ltate con Coors (literally, set yourself free with Coors). The fact that accounts dont agree with each other make it seem unlikely that the mistake actually happened. No-Coffee Coffee Story: Nestlà © was unable to sell Nescafà © instant coffee in Latin America because the name is understood as No es cafà © or It isnt coffee. Comment: Unlike most of the other accounts, this story is demonstrably false. Nestlà © not only sells instant coffee under that name in Spain and Latin America, but it also operates coffee shops with that name. Also, while consonants are often softened in Spanish, vowels are usually distinct, so nes is unlikely to be confused for no es. Misplaced Affection Story: A slogan for Frank Perdue chicken, it takes a strong man to make a tender chicken, was translated as the equivalent of it takes a sexually aroused man to make a chicken affectionate. Comment: Like tender, tierno can mean either soft or affectionate. The accounts differ on the phrase used to translate a strong man. One account uses the phrase un tipo duro (literally, a hard chap), which seems extremely unlikely.

How the Internet Changed Business - 1835 Words

How the Internet has Changed Small Business Forever Ten years ago, the Internet as we know it hit screens. It was 1995 when Explorer and Netscape emerged as the leading browsers for Internet users. Of course, a lot has changed since the days when it took several minutes to load one Web page. Today, URLs are as common as phone numbers for most businesses. During the last decade, we ve been to the top of the worldÂâ€"during the dot-com boom of the late 1990sÂâ€"and back down again, when it all fell apart a few years later. But with the bad came the good: The Web forever changed the business world. The following small-business owners are shining examples of how Web-based technologies can be a businessperson s best friend. 1. E-mail†¦show more content†¦Now I have to go deep in it. I used to think if a someone called and asked for two or three of an item, it was good, says Barnard. Now I get calls for 40 or 100 of something. We recently sold fake waffles and toast to Tiffany Co.Ââ€"thousands of pieces. They never would have found me if it wasn t for that Google search. 3. eBay Because it introduced us to online auction sites where we can now buy and sell for our small businesses Like many small-business owners, Tom Howle s first headquarters was in his garage. Howle, who sells and services sound and music equipment such as wireless microphones and speaker stands to churches and consumers, opened the doors to his retail store in 1998, two years after he launched his business. Two years after that, he opened virtual doors on the auction site eBay. Instantly, he cast a wider net. Howle pays a seller fee of about $15 a month plus 13 cents per item for his eBay storefront, where he has 60 to 70 items listed at any time. Last year, about 20 percent of his sales at Sound Services ( http://www.tomssound.com ) in Birmingham, Ala., came directly from auctions. He grossed $570,000, and eBay sales comprised $103,000 of that number. There are pluses and minuses, he says. For one thing, eBay margins are lower because of competition. But, as he points out, he s able to unload things that might never sell in his retail store. This means he can be more flexible with trade-ins, expanding hisShow MoreRelatedHow Has Internet Technology Changed Business Models?1584 Words   |  7 PagesFinal Paper Kai Niu International American University BUS 530: Management Information Systems 04/30/2017 How has Internet technology changed business models? When people recall their lives 20 years ago, almost everyone will be amazed on how the lives changed by the development of Internet technology. I remembered clearly that I have to go to box office to buy a train ticket then, I bought almost everything at the local stores and I obtained most news information and knowledge through books andRead MoreHow Internet Has Changed Communication And Business Services1978 Words   |  8 Pages Introduction The rapid growth of Web has completely changed communication and business services in such a way accuracy, speed, and availability of network-delivered content have become completely in danger. Internet is expanding every moment that creates a significant delay making the delivery of any content becomes extremely difficult. To deal with this problem, proxy servers, also called Web cache, has been deployed in the internet by providing shared cache location for multiple clients to treatRead MoreThe Internet Benefits The Human Race993 Words   |  4 PagesThe internet is the one of the greatest things ever invented. 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The Factors Affecting Insomia Free Essays

Surveys in industrialized western countries found that in any one year, about one-third of the adult population say they have some degree of Insomnia. 34 doctors said that about 12% of their patients complain of sleep disturbance (Lack and Thorn 1991). They also sound that 33% of adults reported difficulty sleeping, and 11% said they has problems sleeping at least frequently. We will write a custom essay sample on The Factors Affecting Insomia or any similar topic only for you Order Now Other research indicates that 75% of people with chronic insomnia who seek treatment at clinics or are poor sleepers blame the sleep problems on stressful life events ( Kales, 1984). Even though the information from Kales seems like a high estimate, it appears likely that chronic insomnia often develops from emotionally transient or short-term insomnia. Insomnia can be looked at as total lack of sleep but others say it†s a sleep disorder. Allen (1991) believes that insomnia is not a disorder but a symptom or a group of symptoms. Insomnia is the inability to fall asleep, frequently and prolonged gross physical or psychological pathology. This is said to be one of the most common sleep disturbances. Insomnia is the opposite form of sleep disturbance and it may be an associated with a variety of pathological conditions. There are different kinds of insomnia: 1) Transient insomnia which is a sleep complaint that has been present for only a few nights, 2) Short-term insomnia a condition that last for six or eight weeks; and 3) Chronic insomnia which are symptoms that have been occurring for years. (Mant Bearpark, 1990) Some drugs and behaviors can result in or worsen sleep problems, such as drinking caffeine-containing beverages, smoking and alcohol intake before going to bed. Varying bedtimes from night to night and changing work shifts are other lifestyle factors that can undermine sleep quality (Searle, 1998). Environmental factors such as noise from passing traffic, airplanes, neighbors stereo blasting aloud, too much light in a room and extreme temperature can disturb sleep. This disorder or just lack of sleep can be look at as some sort of Insomnia. Insomnia often present as one or more of the following: difficulty in getting to sleep, general sleep disturbance, and early morning awakening. Sleep in this case may not be shortened, but disrupted. However, if this becomes severe such disruption causes excessive daytime sleepiness (Horne, 1988). Coats and Thoresen (1984) designed a study to find out whether daytime thoughts and behavior are associated with good and poor sleep. The subjects in the study were two teachers with heavy daytime stress and insomnia. The goal of the study was to determine whether day or night sleeping brings about more cases of insomnia. They found a correlation between the amount of the subject†s actual sleep and mood the next day. This consisted of recordings for the subjects sleeping at nights, including individuals who to paid close attention to the subject†s teaching during that time, and a breakdown of subject†s thoughts and feelings as recorded on the tapes. In the results, the researchers found a connection between the daily actions (mood, stress-related behaviors and negative statements) and actual sleep relating to the complaint of lack of sleep (Coates Thorensen, 1984). Behavioral assessments can be a good way of treating insomniacs has shown in the previous study. Friedman, Bootzin, Hazelwood, and Tsao (1992) conducted a study to observe whether behavioral treatments can work for older adults with insomnia. The age group of these participants ranged from 46 to 76. They included experimental conditions for support and sleep hygiene, stimulus control and a control group. The results of the study reveal that all groups were capable of improving assessed awakenings, naptime, and a feeling of euphoria after waking up. The subjects at week 3 felt less depressed and slept better. Even after a 2year follow up, researchers also found that the stimulus control subjects kept on using the treatment and had a good sleep habit and sleep quality. Therefore, the researchers concluded that behavioral treatments would be effective in improving sleep among older adults with insomnia. Other considerations of treatment such as drug treatment, physical exercise, sleep environment and diet. In drug treatment, drugs that enhance sensory flow and activation (antidepressants and Ritalin) are only good for short-term use ( Baekenland , 1970). Physical exercise can help to increase sensory flow and activation for the efficient onset and maintenance of sleep. A good sleep environment such as going to bed with the television, radio, fan or light is often helpful because it can enhance sensory flow and accompany anxiety that comes with lack of sleep. In diet, a high protein (fat) low carbohydrate diet would benefit sleep because it helps to keep blood sugar falling to the low levels that trigger adrenegic alerting reactions. It also increases NE, an excitatory neurotransmitter in the brain and depresses brain seratonin an inhibitory neurotransmitter ( Schildkruat, 1967). How to cite The Factors Affecting Insomia, Essay examples

Reality factor of the story Essay Example For Students

Reality factor of the story Essay After the 24th chapter Ian McEwan added two appendices. Imitating the style and structure of a scientific paper the first appendix explains the science behind Parrys condition. This hoax scientific paper was accepted by a number of critics including an eminent psychiatrist. This commentary is supposed to show the reasons for the acceptance of this paper. Furthermore I am going to explain why the author had to add to add this appendix after his farytale ending in chapter 24. In order to imitate the style of a scientific paper Ian McEwan uses a highly scientific language. Therefore his he uses a lot of technical terms like nosological entity and associated pathologies of love. He totally changes his use of language into a scientific way. He avoids originality and personality which leads to a highly objective voice. He totally eradicates names out of his paper. Jed Parrys name is changed into P like Joes name is changed into R. Furthermore his paper rarely includes speculations which is specific for a scientific paper. In addition to that he supports every statement with at least one reference. Every single rhetorical objective is used in order to imitate the scientific style of papers like this. His choice of the rhetorical objectives in this manner is quite wise because all of them are typical for the scientific use of language. In addition to his scientific use of language the author exclusively deals with the science behind Jed Parrys condition. Only the necessary points of the plot are included in his paper but he includes important details which were not included in the story. His paper starts with an explanation about the Cleraumbaults syndrome. He continues like a scientist with describing the origin of the disease and its name (form of de Perambulators syndrome is described in a man whose religious are central to his delusions.). Describing a the woman who felt in love with King George V he gives an example for the syndrome. In addition to that he follows the scientific way of finding an answer or conclusion. After a clear description of the case he comes via a discussion to a conclusion which is based on evidence which was found during the discussion. Furthermore his conclusion is structured like a medical diagnosis. Therefore he names Parrys disease and its symptoms and explains that he has to go into the psychopathology. Ian McEwan eradicates everything which is not part of his scientific interest. This creates a style which is boring to most of the people and common for scientific papers. Furthermore Ian McEwan imitates the structure of a scientific paper by arguing in the scientific way from the general to the specific. Starting with a general explanation about the syndrome Ian McEwan zooms in until he finishes his paper with a specific description of Jed Parrys disease. His reasoning happens in a scientific way. Every step forward to his conclusion has reasons and evidence (In case there are real evidences in psychology). In addition to that the order of Introduction, Case History, Discussion, Conclusion and References is a common structure for scientific papers. Ian McEwan followed the common structure of a scientific paper in order to achieve a good imitation of the style of real papers like that. By using a scientific language, a scientific structure and by dealing only with scientific content Ian McEwan achieves his goal of imitating a scientific way of writing quite good. It is understandable that a lot people accepted this paper as non-fictional. Especially the pseudo-scientific structure and his objective voice pushed me to the same opinion like everybody else.  At the first sight Appendix one might appear quite useless after the farytale ending in chapter 24. But of course there are a lot of good reasons and important functions for this appendix. With appendix one the author shows that the story of Jed Parry, Joe and Clarissa is not finished with the farytale ending in chapter 24. This increases reality factor of the story. .u38843465fca71cf45546912f79f5187d , .u38843465fca71cf45546912f79f5187d .postImageUrl , .u38843465fca71cf45546912f79f5187d .centered-text-area { min-height: 80px; position: relative; } .u38843465fca71cf45546912f79f5187d , .u38843465fca71cf45546912f79f5187d:hover , .u38843465fca71cf45546912f79f5187d:visited , .u38843465fca71cf45546912f79f5187d:active { border:0!important; } .u38843465fca71cf45546912f79f5187d .clearfix:after { content: ""; display: table; clear: both; } .u38843465fca71cf45546912f79f5187d { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u38843465fca71cf45546912f79f5187d:active , .u38843465fca71cf45546912f79f5187d:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u38843465fca71cf45546912f79f5187d .centered-text-area { width: 100%; position: relative ; } .u38843465fca71cf45546912f79f5187d .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u38843465fca71cf45546912f79f5187d .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u38843465fca71cf45546912f79f5187d .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u38843465fca71cf45546912f79f5187d:hover .ctaButton { background-color: #34495E!important; } .u38843465fca71cf45546912f79f5187d .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u38843465fca71cf45546912f79f5187d .u38843465fca71cf45546912f79f5187d-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u38843465fca71cf45546912f79f5187d:after { content: ""; display: block; clear: both; } READ: Class-ridden society EssayBut the main function of appendix one is to sum up the whole thesis which Ian McEwan tries to convey with his novel. This highlights and makes his thesis understandable to everybody. Furthermore the report explains in scientific language that love and madness are quite close together. Furthermore it describes that it is the same feeling which can lead to a marriage as good as into the psychopathology. In addition to that it tries to draw the line between the both. Finally this satisfying conclusion allows the reader to create a better opinion about Jed Parry, which was impossible when his victim was narrating. There are quite a lot of functions fo r this appendix. Especially for the thesis which is emphasized by appendix one this scientific report is quite important.

USS Maine explosion Essay Example

USS Maine explosion Paper The US Maine, mysteriously exploded in the Havana Harbor, Cuba. Some people say it was a mine planted by a unknown source to try to explode the US Maine, others think it was McKinley making a set up for a reason to declare war on Cuba. But personally I think it was an accidental explosion cause by a fault in the ship. While looking over evidence of the explosion I saw places where the metal was bent out, suggesting the explosion came from the inside, like an accidental fire caused by the set up of the ship. The fuel in the US Maine was kept in the middle of he ship right next to the ammunition, with one small mistake the whole ship could go up in flames with a huge explosion, sinking the ship. The ship looks like the most damage occurred in the center of the ship, supporting the idea that it was an accident from the inside. The other evidence that leads me to believe that it was accidental is the way the media in America portrayed the people living in Cuba. They had pictures of weak, sick, very skinny and poorly clothed people of all ages. To me that suggested that we wanted people to help and feel sorry for the people of Cuba, not to go to war with them. The images make me think that we think they arent able to defend themselves if we did end up going to war with them. Also, there was no evidence that shows the shell of the ship curling inward from the explosion, which means that unless It was missed in the Images, the explosion came from the Inside of the ship. We will write a custom essay sample on USS Maine explosion specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on USS Maine explosion specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on USS Maine explosion specifically for you FOR ONLY $16.38 $13.9/page Hire Writer When we did a simulation of the way the shell of the ship would curve In the impact of a projectile by throwing a ball of tin foil threw a sheet of tin foil and looking at the entrance point of the foil ball. When comparing the ships pictures to the recorded observations from the tin foil simulation there Isnt anything In the strictures showing any similarities. The Images Just look like the metal of the ship Is melted from fire. As you can see from all the evidence that I have compared and analyzed from the US Maine explosion It would have been unlikely for It to be sabotage and more likely to be an accident. Thus I think that all other possibilities, such as a set up by McKinley or a mine planted by Cuba or any other reason wouldnt make much sense, or have real evidence to back It. Therefore I think the only realistic reason behind the US Maine explosion Is that It was an accidental explosion cause by a fault In the ship.

Democracy through Platos Apology of Socrates essays

Democracy through Plato's Apology of Socrates essays America is the oldest democracy in the world. Withstanding a civil war, two world wars, and the not-so-distant cold war, America has proved that a democracy made "of the people, by the people, and for the people shall not perish from this Earth" (Jefferson). However, this democratic society is not a society where those who reside here simply reap the benefits; there are many moral obligations of living in a democratic society. Just as our ancestors fought to create this land, we must fight for America, not with weapons, but by practicing justice, and more importantly, exercising the freedom we have to direct the government, through acts of protest, toward what we, as citizens, feel is right for this country. Plato's three pieces in the book, Euthyphro, Apology, Crito, focused on the accusation, trial, and death of Socrates. Euthyphro focused on Euthyphro accusing his father of murder for killing a slave with enforces that justice needs to be for everyone, by everyone. The Apology focused on the trial and how Socrates tried to convince everyone he didn't not manipulate the youth. Lastly, in Crito, Socrates refuses to escape prison because he has been sentenced to death. This country is one that is founded on equal rights for all and justice for all. In Euthyphro, Euthyphro put his own father on trail for murder. While he is telling Socrates, who can't believe the claim, Socrates asks of the man Euthyphro's father killed, "Was this man ... A relative of yours? ... You would have never prosecuted your father for the murder of a stranger" (Plato 3). Socrates is wrong. Euthyphro did not care who the man his father killed was, he still killed someone. According to the Athenian law of the day, if you killed someone justly, it was OK, unjustly, it was murder. Euthyphro explains that when one man kills another "if unjustly, you must indict him for murder, even though he share your hearth and sit at your table" (Plato 4). Eut...

HU300 unit 6 DB topic 1 Research Paper Example | Topics and Well Written Essays - 250 words

HU300 unit 6 DB topic 1 - Research Paper Example zierka was able to effectively add a universal appeal to this piece of literature and create a strong link to the audience through the use of pathos as the rhetorical appeal. By making the audience feel the emotions being described to be felt by the main character, the audience empathized and sympathized with her. There were mixed emotions that were apparently exhibited by Hanneh: from being proud and jubilant after she successfully painted her kitchen white; to being anxious and worried after her landlord raised her rent for the first time; and to eventually being enraged, vengeful and distraught after the landlord raised her rent for the second time; and finally, being remorseful, distraught, almost at the verge of losing her mind when she furiously destroyed the beautifulness that apparently caused her misery. In Janaro & Altshuler’s (2012) book, epiphany was explicitly noted as providing an â€Å"insight into life or human nature† (97). In Hanneh’s story, epiphany, which also means a sudden realization, was demonstrated at the climax of the story when she realized that ironically, the cause of all her misery is her desire to emulate the possession of beauty and elegance from the white kitchen she envied from Mrs. Preston and to hope for democracy as she was expectantly made to believe that she could be capable of

To What extent has the world trade Organisation achieved its Essay

To What extent has the world trade Organisation achieved its objectives What are its greatest failures and how might these be a - Essay Example This paper is presented in four main parts. The first part of this paper provides a brief overview of the WTO and its objectives. The second part of this paper considers the arguments suggesting that the WTO has met its objectives. The third part of the paper analyses the arguments that suggest the WTO has not met its objectives. The final part of this paper will consider the greatest failures and identify where the WTO can go from there. ... Body, the Preamble to the WTO must be constructed as to include an objective for sustainable development.3 The cumulative value of the objectives contained in the Preamble to GATT 1994 can be described as an overall objective for promoting shared advantages among the international community for economic and political cohesion.4 Those who argue that the WTO has achieved its objectives in terms of international cohesion argue that the WTO has represented an automatic trajectory toward international cooperation. Those who argue that the WTO has failed to achieve its objectives are generally sympathetic toward developing countries and argue that the WTO has only succeeded in highlighting the inequities between nations and strongly favours developed economies.5 This research paper considers both sides of the debate and will therefore be presented in four parts. The first part of this paper provides a brief overview of the WTO and its objectives. The second part of this paper considers the arguments suggesting that the WTO has met its objectives. The third part of the paper analyses the arguments that suggest the WTO has not met its objectives. The final part of this paper will consider the greatest failures and identify where the WTO can go from there. Background and Overview of the TWO and its Objectives The WTO has its origins in the immediate aftermath of the Second World War in which a period of global economic depression followed. Leaders from Britain and the US led the charge and held a conference at Bretton Woods in the US in 1944 as a means of drafting the charter for the International Monetary Fund (IMF) and the International Bank for Reconstruction and Development (IBRD) also known as the World Bank. The following year, the US and Britain moved for the charter

To what extent is the novel of adultery a critique of society Essay

To what extent is the novel of adultery a critique of society - Essay Example In order for there to be a ‘novel of adultery’, adultery itself must exist. In other words, the society in which the narrative is played out must regard sexual infidelity to a life-partner as a crime or sin. The very word ‘adultery’ is pejorative, deeply condemnatory, and would have been even more so to Russian readers in the late nineteenth century. Unlike French society, which compensated those in arranged marriages by tolerating the keeping of mistresses, the Russian aristocracy demanded that any sexual activity outside marriage must be strictly discreet – and if the offender was a woman, the stakes were very high indeed. An errant husband might conceivably enhance his reputation through dalliances with the right ladies, but if a woman’s indiscretions were made public, she was liable to lose everything. Adultery therefore cannot exist outside its social setting. It owes its very existence to society. Consequently, any novel with adultery as its main theme must inevitably examine the social framework in which this adultery takes place. To this extent then, the ‘novel of adultery’ is certainly a novel about society’s values, rules, taboos and punishments. Those values, however, are not always set in stone, and are certainly not always fair. As Christo N Koutroulis1 points out in an essay examining the meaning of the novel’s epigraph, ‘while Oblonsky and Princess Tverskaya were having extramarital affairs, Princess Tverskaya had no problems with judging and shunning Anna.’ Adultery, the author seems to suggest, is a dangerous game with complex rules and endless possibilities for personal ruin, but it is possible for certain individuals to play it to their own advantage. As we see, Anna is not one of those fortunate few. Although society’s values are extremely important in Anna Karenina, the novel is far more intricate than the simple record of a woman who broke the rules and

Hella Company Human Resources

Hella Company Human Resources Manage Human Resources as a manager in an organization Introduction: I am going to represent a report on Human Resources as a Human resource manager of HELLA New Zealand. HELLA-New Zealand Limited was founded in 1973. HELLA manufacture, market and distribute products in New Zealand. Company is part of the HELLA Asia Pacific Group. Today the company designs and manufactures innovative lighting products for the commercial transport and automotive industries, using the latest LED (Light Emitting Diode) technology. With these products HELLA New Zealand is a supplier to automotive manufacturers and commercial transport fleets all over the world. HELLA is a prominent brand in the New Zealand aftermarket and in the commercial transport sector, with key relationships with original equipment bus, coach and trailer manufacturers. HELLA New Zealand strives to provide world-class products that contribute to the safety of the automotive and transport industry through enhanced vision and visibility. HELLA is a leading edge designer and manufacturer of energy efficient lighting products that always meet customer expectations for innovative design, durability and quality Organizational Structure of HELLA New Zealand In Organizational structure of HELLA NZ top most position in Auckland Branch is Managing Director and All Department Heads Reports to MD. In Every Department there is Supervisor and process workers. Supervisor reports to Department Head. Skills and abilities of three positions from Organizational structure. I have selected three positions Assembler, Production Supervisor and distribution Supervisor. First we will discuss about Assemblers skills and abilities. Main job of assembler is to assemble different parts and create a full thing. In HELLA assembler is who assemble different part and make a light which can be fitted in car or other vehicles. Skills requirement for Assembler Job. Ability to follow instruction and diagram Accuracy and speed for repetitive task performance Concentration on work IT skills Computer knowledge Quality focus Decision making Control of instrumentation Safety management These are skills which required for a assembler job. Person must have ability to use these skills. Person should be healthy, Eye vision should be perfect, High concentration level is required to perform tasks, Person should be able to sit/stand for a long time period etc. Skills requirement for Production Supervisor. Production Supervisor is person who is looking after employees associated with production work. He keep eye on work and workers to ensure good and quality work to be done. He manage team of workers and handle all inquiries of them. Supervisor requires to have multiple skills and ability to perform job. Speaking or communication skill Critical thinking Monitoring self and others work performance Coordination Time Management Decision Making Comprehension of reading Active listening Leadership Analytical Complex problem solving Management of material and financial resources Service oriented and Quality control Supervisor must have abilities to perform his role like Active listener, attentiveness, concentration, analytical mind, problem solving, helping to others. Skills requirement for Distribution Supervisor. Distribution Supervisors job is to organize storage and distribution of goods. Here in HELLA NZ There is distribution team managed by distribution supervisor. After production of final product distribution team is doing the work of storage and distribution to the companies or buyers. Distribution supervisor require skills similar to the production supervisor and some extra skills also required. Good time management ability Decision making and problem solving and offer creative solutions Numeracy and commercial awareness Ability to handle electronic data and IT knowledge Change management A Strong interpersonal skills and manage people Excellent communication skill, written and speaking Analytical and negotiation Positive attitude Identify deficiencies in current and optimal skills and abilities. In the above three positions, skills and abilities of the employees is as per the required optimal skills and abilities but there are little deficiencies in the skills of the employees. Optimal skills and abilities are those which are required to achieve organizational objectives and goals. Success of any organization is based on the ability and skills of its employees how they perform work and the productivity of workers. Each departments should have their goals and they must work to achieve that goals which are linked with the goal of organization. In the above said positions the product supervisor is somehow not cooperative to the employees and other departments. His behavior towards worker is not good. Team meetings in the team is very necessary and effective for productivity but he is doing meeting everyday which was not scheduled It waste time of workers which effect production of company. He should schedule meeting before shift or after shift. Work should not interrupted. Inte rpersonal skill and time management skill here lack in this position. Recommendation to address deficiency in skills and abilities Here there is some recommendations to fulfill deficiency in skills of employees we need to escalate it to higher management and give feedback to supervisor about his behavior and unnecessary waste of time. There is company policies about behavioral issues in the company employees should get aware of these policies. A time management training program should be organized for all employees. To improve skills of employees company should arrange training and development programs. According to my view organization structure of the company is perfect and it is as per optimal structure. Every position is as per hierarchy. Reporting of the staff is to supervisor, supervisor reports to Assistant Manager, Assistant Manager to Head of the department or Manager and Every Manager report to Managing Director of the Company. If there is any issue unresolved by reporting manager it can be escalated to next management level. Alternative of Staffing HELLA NZ is supplier of automobile lights. We hire temporary staff for fixed term in the busy time when there is more demand of lights and during the Christmas period when factory remains closed for three weeks. For other alternative of staff we hire some casual staff to backup of our employees when someone need leave or sick leave. We are also hiring some part time employees to occupy the shifts when there is less workers. We have contract with a recruitment agency who provide us staff when there is need of more employees.

Genetic Engineering: Monsatos Roundup Ready Soybeans :: Exploratory Essays Research Papers

Roundup Ready Soybean (RRS) is "an intelligent solution in favor of the environment," claims Monsanto, the agricultural chemical company that makes genetically engineered RRS (Greenpeace). Likewise, U.S. Food and Drug Administration (FDA) claims "it [Roundup Ready Soybean] does not require premarket approval" and "the special labeling [of it] is inappropriate" (Whitmore). Nowadays we can find information about genetically modified food anywhere. However, many people have been poorly informed about genetic engineering. This is because developers of genetically engineering and the U.S. government put pressure on public information. In other words, they only give good information to the public and hide unpleasant facts. It seems that genetically engineered foods have nothing different from natural ones, and are not harmful. However, genetically engineering is dangerous. Because more than half the farmers will no longer be able to make their living; secondly, the very merits of genetical ly engineering are dangerous; lastly, there are no laws which protect our right. First, I am opposed to genetically engineered food because half the world's farmers can no longer make their living. This is because they will not be able to afford to buy seeds (Edwards 22). Up to the present, farmers could gather seeds up from the crop and replant them next year. However, many genetically engineered seeds are made to grow only one growing season. Melvin Oliver, who works in the USDA's (US Department of Agriculture) laboratory in Lubbock, Texas, and invented genetically engineered seeds, claims that genetically engineered seed is "a way of self-policing the unauthorized use of American technology" (Edwards 22). Monsanto also insists that "because Roundup Ready Soybeans are patented, their responsible use is different from that of other [ general ] soybeans" (Monsanto). But these claims only show one-way thinking which mainly aims at the profit of companies. If farmers have to buy the seeds every year, poorer farmers will no longer be able to buy them. What is worse, this might be dangerous with regards to the environment. If most of the farmers buy these seeds, natural seeds will disappear. What if companies go bankrupt and can not make the seeds that cannot be replanted next year? Farmers will not be able to make crop and we will surely have nothing to eat. Developers cannot assure that this will never happen. Moreover, the price of genetically engineered seeds will become higher. At first, these seeds will be cheaper than general ones to encourage poorer farmers to buy them.